Featuring top industry speakers including: Will Critcher - Death By Coffee, Director, Acquisition, Marketing Automotive Awards(April 5, 2023, NYC), Creative Media Awards(February 2, 2023, NYC), Agency of the Year(January 25, 2023, NYC), MediaPost All Stars(January 25, 2023, NYC), Doggy Taste Tests: PetPlate's Revamped Food Passes Tough Criteria, Feeling Anxious? Especially that "Are you drooling?" #NotSorry Campaign Paying Off For Reese's - 10/15/2018. Let Marketing Dive's free newsletter keep you informed, straight from your inbox. 30 Commercials You Didn't Realize Were Voiced By Celebrities They want to be bold, unapologetic, and unexpected. In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. #NotSorry Campaign Paying Off For Reese's - MediaPost Breaking any of the sub's rules may result in a post/comment removal and possibly a temporary or permanent ban, depending on the severity of the offense or in the event of repeat offenses. The "Not sorry" slogan from Reese's commercials. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!". How do you make an ad so bad that it makes me NOT want to buy it???? One of the first (if not the first) commercials for Reeces Cups was literally 2 people running into each other. Hard to count them without taking a bite. So its just cheeky "sorry we are delicious, not". No one was asking if they were sorry or what they werent sorry for, they just confessed. Were not sorry we know exactly what were doing. Is it a cry for help, or is it a cover up? Everywhere, pretty sure even in banks". Optimize TV Ad Spend With Q1 2023 Insights. Reeses is the perfect criminal. Of course the food collided and supposedly Reeces Cups were born. New comments cannot be posted and votes cannot be cast. Reeses is no longer interested in their past persona. #StopTheMadness pic.twitter.com/mR9cF1eAO4, Jan #madein???????? My MAGA cousin does this not sorry crap on Facebook all the time. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. Literally just every ad for Reese's Not Sorry campign. With every ad Reese's makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. I do not know, but as my Evolutions professor once said people can never be 100% sure of who their father is and logically Reeses could be my dad so I am going to give him the benefit of the doubt. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Password Reese's "Sorry, not sorry" : r/CommercialsIHate - Reddit Scan this QR code to download the app now. Archived post. ET, Webinar ), the company is fully embracing the underlying cheekiness of its #NotSorry ad campaign, and it remains adamantly unapologetic about the product. What is Reese's slogan? - Foodly No Wrong Way Just More Ways #NotSorry #ComingMarch2019 pic.twitter.com/ZGH6NKrV28, While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reeses while monitoring their calories? Competition for Reese's includes M&M's, Hershey's, Snickers, KitKat, Twix and the other brands in the Food & Beverage: Candy & Gum industry. With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though its already attracted major names like AB InBev. What does it do? Halloween spending is expected to reach $9 billion this year, according to the National Retail Federation, representing the second-highest spend in the reports 14-year history. The higher number of people seeing ads and talking about the brand is contributing to the rise in purchase consideration. Reese's TV Commercials - iSpot.tv A site without direction, cohesion, insight, frequent postings, and worst of all laughter, I mean these are jokes right? The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. I only remember Reeses adopting the Sorry Not Sorry campaign when Demi Lavato's song was big. (we don't. Privacy Policy. Thats significantly higher than the 20% who What the hell is it even supposed to mean?? Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. (56) Buy Now. Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reese's while monitoring their calories? They are the character in the murder mystery who it definitely cant be. Cookie Notice You're Not Alone, Says Stigma-Busting LifeStance Campaign, NYPD Offers Theft Prevention Tips To Kia, Hyundai Owners, Join Top Search and Performance Buyers in Charleston, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. I check back every day to look for new content and it's usually good for at least half a chuckle.". When it comes to the changes they have been making to the original, essential peanut butter cup, I am no purist and I commend them for their innovation. surprising, given that Reeses has been aggressively running a new campaign since early June, notes YouGov CEO of data products Ted Marzilli, who points out that the current 29% ad awareness "I kinda like it. Until one day Reeses said enough. "You better be sorry for eating that Reese's hombre." "Oh yea, well I'm not sorry punk.". Maybe, with a reward of a Reese's for that 1 hundredth of a second victory at the wall. Sign up to track 121 nationally aired TV ad campaigns for Reese's, a Super Bowl advertiser. With every ad Reeses makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. (@Chickenwench) November 2, 2018. Free to qualified media, marketing and advertising professionals. The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. Like, really lean in to it. Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. Thirty-seven percent of consumers said they would be open to purchasing Reeses during their next shopping trip, compared to 33% last year. We are sick of backing down to these people who do nothing but complain, we can be sympathetic to the peanut allergy sufferers, but what about the outnumbering populous that lives for the candy cup? Of course, one was eating chocolate and the other was eating peanut butter. Reese's Not Sorry Campaign - WNW - Working Not Working I thought that was cute bc yes u put one in front of me even in a non food selling establishment and i will suddenly want one. Archived post. AdWatch: Reeses / Not Sorry - Decisions Speaking Human 3.85K subscribers Subscribe 628 312K views 3 years ago We don't have to decide between Reese's Pieces or Reese's Peanut Butter. That was 2018. How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? significant numbers of consumers, putting the brand in a strong position as the critical Halloween holiday approaches, according to tracking data from YouGov Plan & Track. And to make it even harder to resist, we used real products across all our communications. Optimize TV Ad Spend With Q1 2023 Insights. But then, the movie nears closer to its third act, more people have died, the suspect pool is draining, and Reeses remains. Is this simply a new direction for the company to generate sales? | 3 p.m. For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and purchase intent. Adding pieces to the cup, genius. | 2 p.m. Acclaimed Canadian-born actor, Seth Rogen, is also a voiceover artist. If you're already a paid subscriber, please sign-in. You can connect with Reese's on Facebook, Twitter and YouTube. Taking the underrated Take 5 bar and rebranding it with Reeses, geniuser. We created a new campaign and gave the brand a voice: Not Sorry. Reese's Peanut Butter Lovers makes waves with US Olympic - FoodSided And the newest innovation, Reeses with pretzel bites, geniusest. Reese's TV Spot, 'We'll Stop' - iSpot.tv The slogan alluding to the idea that when eating a Milky Way you are too distracted by its overwhelming flavors to perform a task or do your job. Reese's Brand Creates the Ultimate Team to Support the Ultimate Cup Furthermore, this feels like a misguided attempt at ripping off Snickers Youre Not You When Youre Hungry, which sees people doing something out of character, they have a bite of a Snickers, thus regaining their aptitude. The sufferers are not at all to blame, but it would be a hard disputed to claim that the rise in cases of this allergy did not shift the trajectory of daily life in these United States. Well here's the place to air your grievances! Reeses.. Something told us showing people real peanut butter and chocolate would be way more appetizing than CGI. Reese's doesn't care what you think about its thin peanut butter cups By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. If it were my job to dole out participation prizes I would end it there, but what we have here is a mess. In this way, Is James Earl Jones the spokesman for Arby's? Reese's Commercial 2021 - (USA) - YouTube Currently, It makes me so uncomfortable I can't even eat Reese's anymore without that ad playing in my head. Any other use of real names is an accident and a coincidence. Mars brand M&Ms recently debuted its first Halloween campaign in 11 yearsto run across TV, digital and print. Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!" Published June 11, 2018 Advertiser Reese's Advertiser Profiles Facebook, Twitter, YouTube Products Reese's Peanut Butter Cups Tagline Will Arnett TV Commercials - iSpot.tv Reeses appears to be in a harrowingly similar situation and whether they are guilty or not I intend to get to the bottom of it. One launched in mid-June teases viewers with close-ups of a Reeses cup, with a voiceover voice promising OK, well and our Version. REESE'S PIECES Peanut Butter Candy, 9.9 oz bag. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. To me this does not display your candy bar in the best light and if an alcohol company were to employ this same strategy they would see sales plummet and would probably have to pay a fine. How many emails, blog posts, angry letters, Tweets, carrier pigeons, instant messages, BBMs, have they sifted through, telling them how ashamed they should be for selling a candy that could kill a child with the smell alone. New comments cannot be posted and votes cannot be cast. Reese's Big Cup With Pretzels TV Spot, 'Better Than Feathers'. Check out our FAQ Page. Will is known for portraying self sabotaging and traumatized characters such as Gob in Arrested Development, Lego Batman in The Lego Batman Movie, and most of all Bojack Horseman. which originally debuted in 2012. Many people attribute the new soft or snowflake culture we live in to the peanut allergy. month. Reeses is done pretending, they say if you dont like it you can leave and I find it to be quite refreshing. The famous slogans, Two great tastes that taste great together and How do you eat a Reese's? originated in marketing campaigns for this candy. Seeing those celebrated athletes on center stage is a reason to keep pushing forward towards new goals. (229) Buy Now. Is Seth Rogen the voice of Reese's? - AdvertisingRow.com The people of course are only met with the same copy and pasted response that tells them how sorry they are, yada yada, but were gonna continue to infinitely manufacture these. Given all of the facts we can make a lot of assumptions. We created a new campaign and gave the brand a voice: Not Sorry. We embraced being the best and brought the confidence that there is no candy better than Reeses to life with a little help from a new VO, Will Arnett. You might remember one of the punchlines in their TV Spot was a tattoo artist inking No Regerts on a clients upper arm. How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? Reese's Cups I 'Ridges' Commercial I #NotSorry - YouTube Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. . This isnt Forgot? Reddit and its partners use cookies and similar technologies to provide you with a better experience. 3 in Engagement Labs TotalSocial rankingof how food brands are doing in offline and online conversations, which is in line with Reeses ability to drive conversations around the brand. A landing page features videos and recipes. The companys senior brand director also sent out a statement, reminding would-be eaters that you can have more than one. "The dribbling musings of a second rate wit.". We know its really easy to make people want a Reeses you can basically show someone a cup and boom, theyll crave a peanut butter cup (this is fact). were reporting the same a year ago (on October 8, 2017), and slightly higher than the brands 2017 ad awareness peak of 28%, recorded in early November. Reese's | Not Sorry Dylan Ostrow We, and our partners, use cookies to deliver our services. I have been to Hershey Park a number of times, I have played and won the Reeses Xtreme Cup Challenge. Hersheys has been working to enhance its digital strategies to better target younger demographics, including integrating ecommerce and in-store personalized experiences. Submissions should come only from actors, their parent/legal guardian or casting agency. Privacy Policy. Were not sorry. Reeses is a maverick and an insurgent against cancellations and will not abide by your tactics to tear them down when all they want to do is add a second of joy to your life through two great tastes that taste great together. Im sure innumerable. ______Watch more ads like this one: https://thinkmonsters.com/speakinghuman/media/videos/adwatch/Join us on social media:Facebook: https://www.facebook.com/SpeakingHumaInstagram: https://www.instagram.com/speakinghumTwitter: https://twitter.com/Speaking_HumanThe Speaking Human Podcast: https://itunes.apple.com/us/podcast/s Cookie Notice Some Other Stuff That Could Tickle Your Fancy , Assuming Your Fancy Is Remotely Ticklish, An Attempt at a Damning Critique of John Cena Timed After This China/Taiwan Incident When its Easier to Hate On Him. They are perfect, popular, endearing, and plainly the best, who would suspect them for anything? Reeses ads are making an impression on Reese's has released several TV commercials over the past few months, with Halloween-themed spots debuting recently. 1 on best-Halloween-candy lists, integrating ecommerce and in-store personalized experiences, This Halloween looks anything but spooky for Reeses, #NotSorry Campaign Paying Off For Reese's, Finding the sweet spot: Hershey balances e-commerce with traditional shopping, High stakes: Netflixs ad-supported tier arrives as marketers face uncertainty, Safe, lazy, boring: How Super Bowl LVII ads mostly fumbled, Popeyes celebrates New Orleans in first campaign by new AOR McKinney, FanDuel deepfakes young Charles Barkley into new spot, Dove pushes for legislation to protect kids self-esteem from social media, Pacsun turns to TikTok for livestream shopping, Connected car commerce in 2023: Three key must-know takeaways for visionary marketers, How to Meet Grocery Shoppers Where They Are, Pinterest Announces Third Party Ad Placement Partnerships, Beginning with Amazon, Adidas Targets Basketball, Soccer to Drive Post-Yeezy Rebound, Godfather of AI quits Google with regrets and fears about his lifes work, How to Start Prioritizing Connected Work in 2023, A Marriage of Data and Creative: Making Advertisements Personal, Unlocking Hyper-Personalization Using Data & AI, Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game, Level Up Your Marketing Campaigns with a Modern CDP on the Data Cloud, WPP CEO praises AI, GroupM success in positive Q1 results, Unleashing creativity with generative AI: The people-focused approach to revolutionize the design industry, Campaign Trail: DoorDash proves McDonalds food is iconic even in motion, Twenty-nine percent of U.S. consumers age 18 and older say they have seen an ad for Hershey brand Reeses over the past two weeks, compared to 20% who said the same a year ago, on October 8, 2017, and the brands ad awareness peak of 28% in early November last year, according to an analysis by.