Get Started as a Social Media Expert for $59.40. He rewrote the ad and it doubled response. This means that the individual sections go after each other in a way that makes sense. Upon signup, youre paired with a team of dedicated bookkeepers who understand your business and use simple, intuitive software to balance your books. A household name (if your house is actually an advertising or copywriting agency). Its such a well written ad. So they had cut it out initially and then they bought from it eventually. How Much Burt Sugarman Earns A Year? Absolutely. The more honest you are, the more happy people will be to deal with you. So I saw that, and then I started running print ads. You were selling them for $400, which was still much cheaper than people expected. Instead of trying to tell you what a great product the MagicStat Thermostat is, were going to tear it apart unmercilessly. And then you go into, When we first saw the MagicStat, we took one look at the name and said yuck. And you just keep going from there. ', 'Not many people are willing to give failure a second opportunity. Ex-Mobster Thrills Chabad With Storied Past Joe: Ive had more people allergic to me. I go there. Joe: Ill give them one. You watch them walk away and all of a sudden they turn around and its so funny. Go to Toptal.com. Guest speaker Myron Sugerman enthralled a packed Intown Chabad audience, seen here with Rabbi Ari Sollish, signing his book. Thanks, Joe and thank you all for being a part of Mixergy. Sign up at Bench and get 20% off for your first 6 months. Furthermore, you need to answer questions in a logical order as the customer would ask them. Andrew: That part I get. Andrew: I want to ask you about how you said you knew that people didnt like the name. You never want to sell a product or service. Thats really a funny story because I just recently sold it. So I would be entertaining people. The way that started was wed get calls for our electronic products on the phone and they were from people who were going on a trip and they couldnt wait to send in the coupon with their signature and wait for us to ship the product. Andrew: I have a friend whos now selling his companys stuff, his software and partnerships with them to Google and Facebook and other companies. Legendary Direct Marketer Joe Sugarman Dies At 83 Andrew: Did you trying to follow up the sunglasses with something else that didnt work? If the Bears win, were going to cut the price in half and if the Bears lose, well sell it at full price. 12 Juicy Copywriting Samples to Feast Your Creative Brain On! You wasted my time to read that ad, but I want you to know how compelling that copy was. So I really appreciated that. Its easily the best material Ive ever read on copywriting and transformed me as a writer. WebJoseph Harry Sugerman Net Worth 2022 and insider trades. But they will only beat the competition by selling a unique concept that appeals to their ideal customer. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. His virtual assistant did it, but then he realized you know what? Youre a smart cookie. Joe: Thank you. The total combined net worth of this years billionaires is $8 trillion, down from $8.7 trillion in 2020. You up for that? If you can align ads with these primal feelings and desires, youll have no shortage of success as a writer. Last year I took a little bit of time off to go to my sisters wedding on an estate in Hawaii, and when we got to this place, my wife looked out and she said, This is gorgeous. Were from San Francisco and weve never seen so much grass. For more on this, take a look at the Hierarchy Lens from our, Copy that sells a winning concept will originate from a powerhouse, And in order to know what would appeal to both parts of my brain, you would need to have discovered, CEO and Head Content Strategist at The Creative Copywriter. Joe: 300,000 pair in one month, primarily from TV. Let me talk about my second sponsor and then come back and ask you about what you did afterward. Why are stories so effective, and are they worth the extra time that people are going to have to invest to listen to them? Is it some other system you have? Los Angeles Football Club co-owner charged with stealing $43 It makes me feel like youre more honest, that youre giving me a balanced view of the product. I figured, We can kind of duplicate that. So weve been doing that. Explore my online courses to take your value, income, and growth to the next level. They said, Joe, how are you doing it? You wouldnt believe how were doing it. I bet you get ripped off a lot. You wouldnt believe how often we get ripped off. We werent getting ripped off at all. Joe: Exactly. We were selling BluBlockers, and I get this letter from this lady in Maui and it says, Dear Mr. Sugarman, I just want you to know that I was looking so forward to getting your sunglasses, but what happened is the UPS guy delivered them to my front porch and my dog chewed them up. You wont see this. Joe Bidens Net Worth. Id have different columns. Maybe Rumble makes a deal with him. But you were basically taking a position saying, Heres the team thats going to win. Joe: Well, yeah, BluBlocker was a big success. I look around its absolutely drop dead gorgeous, beautiful place. Want to Read. Joseph Sugerman lives in Beverly Hills, CA; previous city include Los Angeles CA. Andrew: I hit the mute button and I sneezed. Joe: Because they had all the benefits that I normally put in an ad but it didnt sell. It was just a pair of sunglasses. Its like I worked my whole life to reach a point where I was with BluBlocker. Andrew: You know what, I should actually make a note to finally do that. Andrew: I have an example of your curiosity in action. He wanted to get a good sense of where his business was month to month. He wittily told readers that hed pay them $10 for every grammar mistake they found in ads. of Associates: 425. That was an interesting insight that I got. Everybody thought I was nuts. We lost a couple million dollars on that venture. Nobody needs a story for two minutes. LAS VEGAS, March 25, 2022 /PRNewswire/ -- Successful entrepreneur, Joseph (Joe) Sugarman, best known to millions for his BluBlocker Sunglasses, passed away peacefully while surrounded by his family on March 18. He was 83. People absolutely trust you. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Hey you. Andrew: I appreciate that. How do you come up with ideas like that? His books include AdWeek Copywriting Manual, Triggers, The Seven Forces of Success. I have the physical versions of these books, but theyre all available digitally on Amazon too, which Ive been enjoying. Hes up there with David Ogilvy, Eugene Schwartz, and John Caples. We used personalities, different things. Jay Sugarmans Philadelphia Union $1 is worth $17.67 dollars today. So I offered good value. Andrew: Right. I couldnt convince people do anything. And theyve continued to bang the quality drum with their current website copy. Hint: they found none. Andrew: You didnt put it on the camera, for example, and let the camera see through the lenses so we could experience it at home. Exactly. The guy was going out of business who owned it. The ion generator was a big success. Joe: It happened with me. They offer a no-risk trial period. Another thing too that was interesting too, I used to give seminars for several years. He said this is an honest to god human bookkeeping system that manages your books using humans with software to help the humans but theyre real people keeping track of it. I would say, Save the product because you never know when somebody in your neighborhood is going to be robbed. Id bring that up, the fear factor. Magical Branding. They sell our sunglasses all over the world, actually. She says, I cant begin to tell you how Im impressed with your service and how good you are and how nicely you handled my request. So she says, Please let me know if theres any way I can help you. I said, We were going to come to Maui to do a shoot. However, if the copy tells me that these cars keep their value and there is a more affordable way to lease the car, I may be more inclined to follow the path my emotions would lead me down. That means you know them and their motivations and youre connecting with their pain points and desires. His first book, Success Forces was published in 1980 by Contemporary Books and he has completed three marketing books based on what he taught at his exclusive seminars--Advertising Secrets of the Written Word, Marketing Secrets of a Mail Order Maverick and Television Secrets for Marketing Success. I was very honest about it. 2023. You can see the name of Burt Sugarman in the credits for the shows that go back as far as the early 1970s. One cloud service from another? So many businesses unfortunately only write copy that explains the factual pieces of information about an item. I was very honest about how bad it was. It had made him millions, literally millions. Download our FREE, expert eBook to unravel the mysteries of high converting copy. They asked me if I would help them liquidate it. Andrew: I find the reason an origin story mattersI try to get my interviewees to tell itit gets the person whos listening to care about the person whos going to be talking about selling and explaining, that if we dont care about them, were not going to care about what they say. I had it for about 22 years. The estimated Net Worth of Steven Sugarman is at least $5.02 Million dollars as of 16 August 2016. He talks to the other, hes amazing. We were in those publications. Dont they care about the result that its going to deliver for them? Im going to lose my business. They said, No, we think what youre doing is really great. Andrew: There it is right on your screen now. Family & Early Life The USA is where Jay Sugarman was born. So his ad needed to position the product as the best option on the market. Actually, Joe, as I do my ad, can you pay attention and then rip into me afterwards as to what I could have done better? Provides CEO, CFO, Director and Chief Executives trade reports, independent equity research, and stock screening. Joe: Right. You never really know what works and what doesnt until you test it. Andrew: What did you learn with that? As of 2023, Joshua Suhermans net worth is . Joe: Oh my goodness. You followed all the principles, go ahead, run it. Keen Sense: Lloyd Sugarman Uncovers Success One What differentiates one dating app from another? Andrew: Its called Toptal. Andrew: I do find that its disarming to see you put down the product. Andrew: Hey, everyone. Then I get a call from AT&T. Joe is 80 now, and during his amazing life he racked up success after success in marketing and sales. Thats the case with BluBlocker. WebJoseph Sugarman became one of the most successful direct marketing copywriters of the last century. In an ad for a digital scale, Sugarman uses some smooth syntax: Losing weight is not easy. : Annual: $25 000 000 Monthly: $2083333,33 Weekly: $480769,23 Daily: $68493,15 The last Jewish gangster speaks about his 60 years in the mob I dont remember it either. So I went out to this place called Makena, the town. I knew that because I had run other products that required installation and they bombed. How would you understand why someone rejected one of your ads? Do you have a process for remembering what you read, for organizing it? If you suspect somebody as being not right, dont deal with them. Is it just as easy as do a background check on your people? Joe: Right. Greed plays a big role. You mentioned earlier that you didnt have any experience with television but you decided not only to create your first infomercial but to also star in it. There are a few exceptions. How Zee Ali went from selling cigarettes in the hood of Chicago to selling LeadPages founder on why you should be embarrassed by your first launch, How a list nerd grew Ranker.com to 27,000,000 monthly visitors. Sugarman says your prospect should feel in harmony with your copy. Joe: No, thats good. Bless you. Ive built that up so weve sold 20 million pair. Burt Sugarman Net Worth The copy of an ad needs to flow in a logical order. And in order to know what would appeal to both parts of my brain, you would need to have discovered my motivations. Im looking for it online right now. I was not interested in a thermostat. Joe: Well, first of all, the product came to me because the company was in trouble and they needed to liquidate it. Theyll give you a Mixergy exclusive and youll see it right there on the page. President Joe Biden's 2023 White House Correspondents' Dinner Over the last 18 years, insiders at MGM Resorts International have traded over $400,001,568,942,252 worth of MGM Resorts International stock and bought Whats that doing here? Hed have to find a place to sleep near the office so he could go back home to work. Why did we get off of those? Lets try it. It shows the point that I wanted to make before was youre going along doing what you think you should be doing and all of a sudden youre going 90 degrees in a different direction and thats where you make your success. If you can tell a story around your product or service or how you discovered the product, thats what we do with BluBlocker. Now, the one thing we didnt dothat was we never let anybody look through the lens in the TV show. I wasnt selling sunglasses. Yes, fear is an important psychological trigger but Sugarman argues that you have to be truthful and subtle with it. That's a combined net worth with his wife, Mary Hart. The average person isnt thinking about stopping a problem that might happen in the future, anyways. We were advertising in just about every magazine you could thinkWall Street Journal, Playboy, you name it. That was huge. They were the people that were selling the toll-free numbers. 866-879-2924 (Toll Free) Is it AdWeek Copywriting Manual? Andrew: Okay. I cant think of anything right now. With the important messages first. Now we sell a few thousand, but thats it. Sugarman is also a published author with six books to his credit. He sold thousands of grapefruits. In fact, he mentions this in The Adweek Copywriting Handbook: Joseph Sugarman believed in selling a cure and not a prevention. Joe: Its been over . My brother looked around at the house where the wedding would take place and said, This is giant. So we created this infomercial. Joe: Its listed as this is 50 years old. President Reagan just allowed the FCC or FTC to allow those. Well, hes considered one of the best copywriters of all time. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Is it some other process? Andrew: Joe, Ive been doing these ads for a company called Toptal for a long time? Im preparing an eight-page catalogue for United Airlines, eight pages, one of the pages dropped out because the company went bankrupt. Purchasing your course and coaching was a great decision. Andrew: Which of your ads were you proudest of that looking back, you feel like, This is the one that I would like to be remembered for?. He wrote then and still writes all his own advertising copy for print, the Internet and TV. It would have saved us a fortune and it turns out that there wasthe one thing Ive learned in life is you only deal with really good people. What they do is organize peoples books. So, theyve got a special URL where they can keep track of how well Im doing for them and where they can give you a discount. Sugerman, who was I guess broader terms, was that the big success of your career? Now what he got was books that were organized that could tell him where his business was month to month and without having to go home every night wondering whether hes unaware of where his businesses, whether hes spending money where he shouldnt, whether hes spending more money than he thinks he is or whether hes going to have tax issues at the end of the year. I studied him forever. An SEO savvy content strategist and copywriter with a pretty darn creative noggin on my shoulders. I was involved with this Batman show. He hands me a pair of sunglasses because he saw I was squinting. Id love to hear a professional ad writers feedback on my ad reading. It was the bestselling product not only in the insert but that weve ever had. Joseph Sugarman is a legendary copywriter and bestselling author. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. The more you write, the more successful you become. Trust is another issue, another trigger. So, we didnt allow. Im either in Maui or Im here in Las Vegas. He came to my seminar and he studied. It was so difficult to sell. Joe Teachers all over the world were using his software, buying his software and then using it to create bingo cards to help their students learn. Joe: This guy, they ran an ad, got the results and then the guy bought my book, The AdWeek Copywriting Manual, or whatever. I have so much fun at restaurants. His books include AdWeek Copywriting Manual, Triggers, The Seven Forces of This is why copywriters need to focus on writing copy around experiences, feelings, and thoughts related to what they sell. Not only that but changing a single word can often increase the conversion and response rate of an ad itself. Burt Joe: Not really. Paint a picture of your prospects ideal outcome. This means breaking them up into chunks. However, when a customer is experiencing turmoil, they will seek a fix and be more likely to purchase a product or service which does so. Rather you want to sell a bigger idea about the product. What was going on? Every word you use matters. Want to Read. Joe: Thats part of the editing process. Ive got two months to get them made. WebHow much money is Joshua Suherman worth at the age of 30 and whats his real net worth now? Heres a final piece of Joseph Sugarman wisdom: Sugarman states that he had more failures than successes in his career. President Joe Biden But I thought this would be a really good TV ad. Is that why its effective? Joe, did you thenyouve said that youve failed a lotdid you thenwhats that? WebJoseph Sugarman became one of the most successful direct marketing copywriters of the last century. In 1991, he won the prestigious Maxwell Sackheim award for his creative career contributions to direct marketing. Use simple language so your reader isnt forced to pause whilst they try to read a four-syllable word they rarely use. If its the latter, youre in good company. To Think Like Joe Sugarman In 2005 a group of scientists presented Sugarman with a series of bio-tech compounds that utilized the latest peptide and stem cell technology in helping to expand the life span of the human race. So I said, Let me know. So we did the interview, and then about a month later I get a call. trouble finding developers, Toptal is a network of elite pre-vetted software developers. WebHe sold a used airplane valued at $190,000 for $240,000 through a single magazine ad. Joe: One questionyou didnt spell out Toptal. Joe: If you want, you can send me a stamped, self-addressed envelope and everybody that does, I will send them a Batman card. WebBurt Sugarman's net worth is $25 million. Joseph Sugarman is Chairman of JS&A Group, Inc., BluBlocker Corporation, DelStar Publishing and President of a bio-tech company, Stem Cell Products, LLCall based in Las Vegas, Nevada. I ran it for seven years. Again, if you experience life, if you read all the books, if you justoh, and another thing is just keep writing, the better you get. Its from these failures that I learn things. A household name (if your house is actually an advertising or copywriting Andrew: To teach the people at Google how to write more effective ads, even people who have incredible stats but they want you to do it for them and teach them? So its just writing in general. So he goes to Toptal. He is best known for building a business called JS&A Group Inc. and making millions of dollars worth of sales simply from his ability to write unique and compelling ads in a catalogue.