Initially, it is important to clarify the fairly obvious fact that it isnt just in Asia that the Premier League is an enormous vehicle. How Much Football on TV is too Much? | Sportslens.com Ultimately, they have usually had to scale back their ambitions. By putting the facts in a hall of mirrors, all that they succeed in doing is making people cynical about any claims they make. However, Stephen van Rooyen, Skys executive vice president and chief executive offer, UK and Europe, has confirmed that Sundays finale was the broadcasters most-watched Premier League final day on record. China has been the English top flight's most lucrative overseas television rights territory. This is investment on a scale never attempted before, with the money involved dwarfing that of Major League Soccer, for instance. We have the history, the tradition, the football culture, and nothing will be able to usurp that, no matter how much money is ploughed into enterprising foreign leagues with pretensions to feasting at football's top table. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. Accessed May 01, 2023. https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Sports Media Watch. Though the Super League has seen broadcasting revenues and the value of its television deals grow considerably in recent years, there can be little thought of clubs turning a profit when acquisitions are, in the case of Carlos Tevez, on wages of anything up to 615,000 a week. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. Afghanistan, Moldova, Turkmenistan, North Korea and Cuba were the five countries without coverage in 2018/19. Check if your Pub figures are currently marginal for obvious reasons. Create your account and get enhanced access to all the latest stories. In the following months, Chinese clubs signed Gervinho, Demba Ba, Graziano Pelle, Ezequiel Lavezzi, Hulk, Ramires and Jackson Martinez, to name but a few. analyse how our Sites are used. In, Sports Media Watch. So, how big a threat is China to European football and the Premier League? China factory activity cools in April as recovery challenges loom For the time being, this unique and lucrative relationship shows no sign of halting. Something went wrong, please try again later. viewing figures "The Premier League is considering a strategy for China which has been successful in many regions in Africa whereby at least one match each week is guaranteed free-to-air coverage," he said. If you do doubt this, just watch a clip from any old game. One only needs to look to Major League Soccer, the J-League, the A-League, the historical NASL, and various extravagant vanity projects in the Middle East to see that attempting to compete with the grand old clubs of Europe, whether directly or on a limited scale, is more often than not a fruitless endeavour. Theres no sign of loads more people signing up to pay to watch football, no sign of more people flocking to watch MOTD either. For the ninth consecutive year, all ten matches on the Premier Leagues final day were broadcast live simultaneously across Peacock and NBCUniversal networks. The causes of that inflation are manifold, but the arrival of Chinese billions on the scene is certain to make things even worse. Its without doubt a much worse version of football without the crowd providing an atmosphere. During the 2020/21 season, the Premier League Premier League global audience on the rise English Premier League viewing figures | Sporteology "Whether they are at the ground in person or watching all around the world on TV, fans know what they will get from a Premier League game. There has been much talk of the broadcasting bubble finally bursting and, while that might well be a premature surmise, there's a sense in which the upwards spiral of television money is no longer guaranteed. However, the number of viewers on television at home have also dropped, meaning broadcasters globally will understandably be cautious when it comes to renewing their deals next time around. However, this did not prevent the US media giant renewing its broadcast partnership deal with the league by signing a six-year agreement worth around US$2.7 billion. The English Premier League has secured a new broadcast deal with Tencent in China, moving quickly to replace its previous $700m contract in the country that was The 3-2 win for Wrexham that day, featuring a last-minute penalty save by ex-Premier League and England goalkeeper Ben Foster, broke viewing records for UK Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. Ayre was formerly with Total Sports Asiaa self-proclaimed global leader in sports content and branding solutionsand brings extensive knowledge of the Asian market to the dusty hallways of Anfield. NFL coverage and Joshua Buatsis fight against Marko Cali. The J. Premier League viewing figures statistic alerts) please log in with your personal account. ET since Oct. 20, 2018 (Chelsea-Manchester Keep abreast of significant corporate, financial and political developments around the world. Looking at the bigger economic picture, the outlay of Super League clubs will inevitably drive up the cost of transfers, wages and agents' fees in the major European leagues. The estimated figures were normally much higher than the actual numbers of spectators in the game. It is a relationship that Japan Today has described as decades in the making and the site suggests that British football is so popular primarily because it was the first European soccer to be broadcast regularly in Asia. Brendan Rodgers to Tottenham latest: New manager tipped, stance revealed, 'spotted' at match, Tottenham news: Former Leicester City boss Brendan Rodgers has been tipped with taking over at Spurs following Daniel Levy's decision to sack Antonio Conte in March, Jose Mourinho stance on Chelsea return revealed amid major Mauricio Pochettino decision. That hampered clubs like Manchester United from building on their fanbases in the world's most populous country, where the English champions believe they have 71 million fans. Reports suggest he is now set to make it onto the list of the top-10 best-paid players in the world. External Link, Be wary of future Brighton rotation in FPL, FPL player price changes - rises, falls and top transfers for Gameweek 35, Why Leicester v Everton is a must-win for both teams, Away Fan Guide: Leicester City How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of Youll Never Walk Alone? The Premier League's popularity with international audiences around the world has been highlighted by broadcast research for the 2018/19 campaign. Clubs will also be able to share short in-play clips to engage with supporters, the first such deal the Premier League has done anywhere in the world. That said, Chinese owners are pioneering in the sheer amount they are willing to spend. This season was the most-watched opening weekend since 2015, posting a TAD average of 640,000 viewers (across five Saturday to Sunday match windows). But one thing is not in doubt, football is an incredibly resilient sport, even if its finances are not, and it currently seems that it will always have a TV audience, but how big that will be in the long term remains to be seen. Were revenues to take a hit in the next set of negotiations for rights packages, it would likely affect the amount of money clubs receive in payment for taking part in the competition. After years of free-to-air broadcasts, the exclusive TV rights until the end of the 2009-10 season were awarded to small digital broadcaster Win TV in 2007, resulting in millions of Chinese fans being unable to get their weekly fix of Premier League action. The publicity-savvy Sheikh Mansour, the Emirati owner of Manchester City, is acutely awareof the benefits of intelligent presentation to Asian publics. You can still enjoy your subscription until the end of your current billing period. Arecord 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and 2015/16. But why has Asia become such a hot bed for Premier League fervour? Shanghai Shenhua made a major impression on European football with the capture of Nicolas Anelka and Didier Drogba in 2012, on weekly wages of around 170,000 and 200,000 respectively. The total and average attendances only covered regular season games. Charlton: China's World Cup misery saddens me How to get into football - the most popular sport in the world, with clubs and facilities throughout the UK. In the context of purloining players and absconding with major transfer targets, the Chinese Super League is a considerable nuisance, but in the context of the global footballing economy, it is a menace which European clubs cannot afford to dismiss or ignore. There is no doubt that on-field success and status has a major impact on the marketability of one footballing brand or another. The average audience per game for the English Football League (EFL) is currently up ten per cent YoY. The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. ", Sports Media Watch, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) Statista, https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/ (last visited May 01, 2023), Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) [Graph], Sports Media Watch, May 29, 2021. Or by navigating to the user icon in the top right. WebC Until 2005, the attendance figures in NPB were estimated by the home teams. Learn more about how Statista can support your business. Wrexham are back in the EFL - but how will they be received? As the Rangers slip out of the top flight, another Malaysian-owned team, Cardiff City,take their place. Then it is split between clubs dependent on how large the market they represent is, how many clubs there are from said market, the final position of each club in the previous season's domestic league, and the performance of each club in the Champions League. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. "We have many pay TV partners in Asia and we have a responsibility to maximise revenue for our clubs so that we can continue to attract the best players in the world," the league's commercial chief Richard Masters said at the Chinese Football Industry Development Forum. So successful has this been that the 28 Premier League years are referred to as a hermetically sealed, separate entity to footballs other 120 years. To use individual functions (e.g., mark statistics as favourites, set Chart. This all combined means that a team who wins the Champions League may not receive the most lucrative reward for that season's competition. Nielsen: Global audience for Premier League The Welsh clubs Malaysian owner, Vincent Tan, is anticipating a major windfall from his native audience following the Red Dragons imminent Premier League exposure. Asia accounted for more than 40 percent of the league's global audience with nearly one million fans tuning in, Masters said. Liverpool defeats Tottenham 4-3 as late goals produce thrilling "One main driver of the rise was the switch of the League's broadcast rights in China from pay TV over to terrestrial coverage. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, the most visible domestic competition among the global public. The ideal entry-level account for individual users. Statista. With regard to Asia, it is perhaps best to let the numbers explain the EPLs popularity and to convey just how sizeable the continents market is. Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be While conditions were dire, the EPL managers were under pressure to feed the furore that surrounds their teams in Asia and to deliver to the public the star names the people crave. And given their spurious 14 million story, theyre obviously as keen as ever to associate their PL coverage with popularity. The Premier League was shown in a total of 188 of the world's 193 countries recognised by the United Nations. Premier League TV viewers in the U.S. 2021 | Statista Clearly, the broadcasting industry is, as ever, keen to sell itself as super-popular. This has established that cumulative audiences for live Premier League programming rose 11 per cent to 1.35 billion. On such an uneven financial keel, the normal rules of competition are horribly, grotesquely skewed. Saturdays Manchester City-Arsenal game averaged a TAD of 476,000 viewers. Asia offers an enormous market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides. The USMNT Arsenal transfer target worth 40m Chelsea want to sign, Arsenal transfer news as the Gunners continue to line up midfielder reinforcements ahead of the summer transfer window, Transfer news LIVE: Arsenal wonderkid exit, Dybala to Tottenham, Bellingham twist, Leao headache, Transfer news LIVE: Catch all the latest transfer news including updates on Sadio Mane, Christian Pulisic and Devyne Rensch, NFL star JJ Watt answers Ryan Reynolds Wrexham question in huge Premier League announcement, NFL news as JJ Watt invests in Burnley with the Premier League-bound Clarets bringing in the former Houston Texans and Arizona Cardinals defensive end upon promotion, Chelsea can sign 10m Joao Felix transfer replacement Jose Mourinho loves for Mauricio Pochettino. The bad news for the governing body comes amid a backdrop of potential turbulence in the future, with the European Super League proposals still hanging around, while broadcasters are facing difficulties amid the ongoing pandemic. China fans get free-to-air English Premier games, ZZ leaves Charlton in search of Premier start, Barclays Asia Trophy set to sparkle in Beijing, Charlton: China's World Cup misery saddens me, Man United-mania set to blitz China again. In other words, about one in four people watching TV at that time were watching MOTD. Has it crashed and burned or is it more popular than ever simply because a lot more people are at home and at a loose end? In March, the EFL Cup final between Liverpool and Manchester City on the network averaged 3.16 million viewers, with a peak audience of more than four million. Why are we no longer surprised to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite replica shirts and singing Ossies Dream just as they would on the Shelf at White Hart Lane? These look a bit higher than might normally be expected. We commonly define stats by in the Premier League era as though it is a world in and of itself, when really its just 28 years since a brand name change. Business Solutions including all features. That strategy could potentially spell disaster for Europe's footballing hegemony, and this is why the Chinese Super League must be considered a serious threat to the established order. Its no coincidence that Premier League teams invest so much time and money in Asian territories during the preseason. Any changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel. These are stunning numbers, amounts which would make eyes water at even the wealthiest of European clubs. According to the latest report from analyst firm SPORT+MARKT, 70% of all football fans worldwide now watch the Premier League, with 643m homes tuning in to see the likes of Arsenal, Liverpool, Manchester United and Chelsea - an increase of 11% on the previous season. This is why Asian businessessuch as Samsung, Chang and Goldenwayare accruing such enormous expenditure in backing Premier League teams Chelsea, Everton and Swansea, respectively. For cost savings, you can change your plan at any time online in the Settings & Account section. President Xi Jinping has sanctioned massive state spending at a grassroots level, while the Chinese Super League represents an attempt to furnish the country with a domestic division worthy of its name. Simply log into Settings & Account and select "Cancel" on the right-hand side. This was up 21 per cent on the average TAD of 414,000 for 2020/21, not including exclusive Peacock streaming or Spanish-language broadcasts. I was told by someone in the illegal streaming business that this is a huge issue outside of the UK but less so domestically. Washington DC scored the highest average season-long local TV ratings on NBC, USA Network and NBCSN. Now, China has begun to tread on Europe's toes in even more emphatic fashion. A contract has been signed with Tencent Sports after its Major League Soccer is beginning to seem rather miserly in comparison to its Chinese counterpart, its financial sinews looking withered and scrawny next to the bulging might of the Super League. ", A Premier League spokesman said: "Our international fan base and success is helping develop English football at all levels, something we should all be pleased about. Sundays Chelsea-Liverpool on USA Network averaged a TAD of 1.04 million viewers to rank as third-most watched Premier League match ever on cable. One thing we can say without much fear of contradiction is that football on TV is pretty much as popular as it ever was when crowds existed. Indeed Sky hand in hand with the Premier League have conducted a 28-year propaganda campaign to convince us that it is very big and very popular. ZZ leaves Charlton in search of Premier start The latest rumours and stories from around the world of football. But equally, few seem to have jumped off the football ship as it runs aground on the rocks of covid-19. The silly thing about this is that they obviously did have a good day, with lots of people watching their output. So, during the 2016 January transfer window, Jiangsu Suning secured the services of long-term Liverpool target Alex Teixeira, trumping Liverpool's 24.6m offer to Shakhtar Donetsk with a stonking bid of 38m. This story originally appeared on VICE Sports UK. Stay informed and spot emerging risks and opportunities with independent global reporting, expert The first determining factor is the final amount of money in the market pool, which was estimated to be 292m (263m) for the 2019/20 season. US media giant NBCs coverage of the 2021/22 Premier League was the second most-watched seasonof English soccers top flight in US television history, behind only 2015/16. A footballing whirlwind in the eye of a tabloid storm Look at the actions taken as the Third Reich faces collapse in the final weeks of World War II. Were declining viewing figures for the Premier League to become a trend in the longer term, and were similar trends to emerge elsewhere in Europe, football on the continent would already be in a critical financial situation. China In many ways, the behaviour of Super League owners reflects China's approach to business more broadly. Worryingly, in their attempts to make China the foremost footballing nation on the planet, economic strife in European football would no doubt suit the Chinese government well. Esports viewership breakdown with Esports Charts Both Jan Vertonghen and Matija Nastasic face a race against time to be fit for the Prems opening weekendthe pair a legacy of the demands of the Barclays Asia Trophy, a preseason romp that saw Manchester City, Sunderland and Tottenham compete alongside South China Athletic Association. That has burst open the floodgates in terms of the Premier League's popularity in the world's biggest and fastest-growing market. Before Europes other leagues had even begun to think about expanding their exposure to markets beyond the local, ITV and BBC were already selling the English game and broadcasting British football in Asia. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related What better way to further the cause of Chinese football as a global phenomenon, than to sabotage the complacent old order as embodied by Europe's grand old teams? Basically, to get to 14 million, Sky seem to have added up the viewing figures for all their sports channels across 24 hours, then pretended that these are all unique viewers without any crossover between programmes and fed the press a story trumpeting 14 million viewers without making the distinction between viewership numbers and actual viewers. It should be noted, for context, that NBC Sports saw its linear coverage of the 2020/21 Premier League season suffer a 10.3 per cent year-over-year (YoY) fall in average viewership. While some of Europes other leagues may come across as staid, clinical or dispassionate, the British game has built its reputation upon the furious, dramatic and exciting contests that furnish its league. A kids five-a-side football match between two under 9s teams attracted Premier League viewing figures after being watched by over half a MILLION people.
Sublette Il Obituaries, Joan Sanderson Cause Of Death, Articles P