Thats why many brands are turning to multifaceted, digitally savvy K-pop stars. While the guys are no stranger to high fashion they were outfitted in Gucci for their Dynamite video, and have sported everything from Dior to Saint Laurent in other appearances this is the first time they are teaming up officially with a fashion house. Ambassadors Part of this strategy is undoubtedly fueled by the brand's heavy investment in marketing, but the method behind this spending plan is the real reason for a success that seems increasingly endemic: the brand bets heavily on a variety of cross-cultural stars ranging from Netflix actresses like Hoyeon Jung and the aforementioned Millie Bobby Brown and Phoebe Dynevor, to athletes like Eileen Gu and Eve Jobs, but also fashion legends like Pat McGrath and indie divas like Cynthia Erivo. To receive the Vogue Business newsletter, sign up here. While Osakas taste for wearing agenda-setting labels has spanned the likes of Comme des Garons and Sacai in the past, she first wore Louis Vuitton for her appearance on the cover of Vogues January issue, which debuted last month. Minji represents Chanel, Hanni works with Gucci, Danielle is an ambassador for Burberry and Hyein signed with Louis Vuitton. We are excited for our upcoming projects with Virgil Abloh," they shared. SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. Browse an unrivalled portfolio of real-time and historical market data and insights from worldwide sources and experts. In April, Louis Vuitton named K-pop group BTS as its global brand ambassadors, while Tiffany & Co. signed up Blackpink singer and recent solo artist Ros, who has also been Saint Laurents global ambassador since AW20. Its really beautifully made and durable, Zendaya, who has cemented herself as a fashion star on virtually every red carpet, told Vogue about the Capucines bag. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. This content can also be viewed on the site it originates from. Its exactly like a global ambassador K-Pop stars BTS have been announced as the latest global ambassadors of fashion house Louis Vuitton. Ambassador The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. India's latest box office smash 'The Kashmir Files' exposes deepening religious divides, "I'm a very practical, pragmatic person in reality, but I keep having to pinch myself because I can't believe this is real," she added. Not only is there her willingness to push the boundaries with fashion off the courtjust take her collaboration with the Japanese label ADEAM at New York Fashion Week last springbut also her use of style to embrace and celebrate her heritage, paying tribute to her Haitian roots by wearing everything from kente head wraps to Kerby Jean-Raymonds Pyer Moss. Louis Vuitton, one of the worlds most well-known luxury brands, recognizes that BTS is undoubtedly one of the most renowned and influential groups in the world.. In 2020, she became the first Indian actor to feature in a campaign for the label, posing for a. BTS, meanwhile, have a playful and androgynous style, which is significant as more luxury brands blend mens and womens collections on the runway, he notes. Fashion juggernaut Louis Vuitton has tapped into the power of Netflix'sSquid Game. The French fashion house debuted its first-ever campaign starring the Golden Globe-winning actress "There are some things that are aspirational and then there are some things that are just completely out of your orbit. South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. In the. The group did appear in a global campaign for FILAs Project 7 collection last winter, and their other current partnerships include a new temporary tattoo line with Inkbox and an ongoing collaboration with Samsung, with BTS-branded phones and earbuds (which are still available here). A watch company initially hoping to tap Serena Williams as its ambassador decided to partner with her coach instead. Hoyeon walked theLouis Vuitton Spring 2017 ready-to-wear showin Paris, also taking part in the campaign for the collection. Its exactly like a global ambassador If you can get even 5 or 10 per cent of those to hit, youre going to be able to build your base and mitigate some of that risk of failure.. Exclusive news, data and analytics for financial market professionals, Reporting by Joyce Lee and Mimosa Spencer; editing by Barbara Lewis. Its not a one-hour photoshoot but an ongoing relationship, he says. Campaign images show Padukone modeling Louis Vuitton's new Dauphine bag. REUTERS/Kim Soo-Hyeon. 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Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore 6 of Pharrell Williamss biggest luxury fashion collaborations Yayoi Kusama wants her Louis Vuitton collaboration to bring joy Topics Louis Vuitton Livestream Fashion show Seoul Nicolas Ghesquire Ambassador Louis Vuitton has officially revealed Zendaya as the maisons newest house ambassador, becoming the face of their iconic Capucines bag. Everything You Need to Know About the 2023 Met Gala, Forget Stealth Wealth, Im Here For Kooky Luxury, Only Rihanna Could Pull Off a Fur Coat With a Trucker Hat. Ad Choices. Watch the Louis Vuitton pre-fall 2023 show live from Seoul BTS has joined Louis Vuitton as global brand ambassadors. She joins Zendaya, Hoyeon, & J-hope in the list! Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. HoYeon Jung is the newest global ambassador for Louis Vuitton. BTS doesnt need this partnership with Louis Vuitton, says Watson. Its exactly like a global ambassador Korean traditional music mingled with contemporary pieces to set the background. nil on Twitter: "House Ambassador is highest title at Louis Vuitton Models walked the 795 metre (2,608 feet) bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquire, artistic director of womens collections at Louis Vuitton. How to make Nike's Air Max Day relevant again? What will happen to sneakers now that the hype is over? It is an honor to mark my beginnings as an actress with Louis Vuitton after having worked with them as a model," Hoyeon toldSoompi, reciprocating the love. Prada Ambassador According toBoF,Louis Vuitton's red carpet-related mentions of the Oscars number 86,500, far fewer than Chanel and Dior, which have more than twice as many, but with much steadier growth than the other two brands over the years. However, it is not the first chapter in the LV x Hoyeon history book. Not only is she an ambassador for Louis Vuitton but she is also a face of LOreal, Chopard and Mot & Chandon. Fashion juggernaut Louis Vuitton has tapped into the power of Netflix's Squid Game. BTSs First Gig As Louis Vuitton Global Brand Ambassadors Is Here Watch live: Stream the Louis Vuitton Prefall 2023 show Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment. Want more from Teen Vogue? This growth is also fueled by the brand's slow but steady opening to a wider range of celebrities, which now, in addition to those mentioned above, include both Old Hollywood symbolized by Julia Roberts and new media represented by Charli d'Amelio and Emma Chamberlain. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. 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Padukone has appeared in over 30 feature films, including "Padmaavat," one of the highest-grossing Indian movies of all time. For the brands spring 2021 campaign, shot by creative director In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. Top Fashion Stories of the Week: April 21 | Hypebeast
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