It has changed the way of advertising, with the rising popularity of sales agents on Douyin, but mostly to the emergence of KOLs (Key Opinion Leaders). This can be explained by the fact that China had a lot of product scandals in the past, and foreign products are submitted to stricter regulations to enter the Chinese market. However, it does not mean that every foreign brand will succeed in China! With one billion monthly active users, it is the most popular messaging app in China but it also has a large ecosystem of services. Their products are highly rated across review sites, and customers report that they do provide fast visible results. Face value: In China men's skincare boom, startups, global investors This means they will be able to sell in stores in China without their products being tested on animals beforehand. And doesnt irritate sensitive skin.. As mentioned before, white skin is still a synonym for beauty in China, as well as in most Asian countries In China, most facial products have whitening agents included. They say also they not test on animals or sell to China. Download our list of 600+ verified cruelty-free brands straight to your device. The mix of cosmetics and pharmaceuticals is becoming more popular in China because it meets dermatological needs in addition to purely aesthetic needs. In short, just because a beauty product is made in China, does not mean it's tested on animals. The global sunscreen market is expected to expand to 81.7 billion yuan in 2020, whereas the Chinese market will reach 9.9 billion yuan, accounting for 12.2% of the global market. Its really opened my eyes as to how deceptive so many of these companies are..companies I believed were cruelty free,like Dove and Aveeno,and most shockingly,Avon. As all companies are different, the marketing and advertising strategy must be tailored according to their needs and within their financial means. Shop the gift guide. The Truth About China Ending Mandatory Animal Testing This May It should be soft and soap-free in order not to irritate and attack sensitive skin. They own several perfume brands (Guerlain, Givenchy, Fendi) and focus on high-end cosmetics (Make Up For Ever, Benefit) and skincare (Fresh). For example, the stores customers were mainly women between 18-25 years old, who tend to be price-sensitive and are trendsetters who have the potential to influence their families. In 2019, 3 out of 4 Chinese locals have bought domestically, and more citizens than ever are using keywords "Made in China" while searching for skincare online. I buy their products in Holland & Barret stores and this year online. ZitSticka KILLA ACNE Extra Strength Microdart Patches. On top of that, following the Covid-19 pandemic, many Chinese consumers have shifted from foreign brands to local brands. But the big problem here, in my opinion, is that PETA approves brands that sell in China as cruelty-free. China is a country where digital has become an important part of the daily lives of its people. This is why weve stopped importing products into China that werent made there.". With gentle exfoliation, the cleanser buffs out blemishes for smooth and soft skin without causing irritation. Their skin is also very sensitive to external aggression (pollution, wind, dust ). This has presented Western niche beauty brands, including Filorga, Farmacy, Skinceuticals, Martiderm, Supergoop and Drunk Elephant, an opportunity to grow their customer base. Thus, this is why the Chinese skincare market represents a very good opportunity for those who want to do business in China. It has changed the way of advertising, with the rising popularity of sales agents on Douyin, but mostly to the emergence of KOLs (Key Opinion Leaders). L'Oreal owns a few other cruelty-free brands, such as NYX, Urban Decay, and IT Cosmetics. Do you know why dr.organic teatree line NO bunny ( black with white letters) is removed? Mattifying moisturizers are also perfect for them, as well as masks and scrubs. Physician-formulated, their range of products helps users solve a number of skin concerns and restore confidence. Fenty reached 500M euros of sales in the first year. With Chinese cosmetics being the second largest industry in the world, it is one of the most attractive and popular destinations for foreign brands that want to expand their activities overseas. U.S. clinical beauty brand Image Skincare has joined a growing list of new entrants in the hyper-competitive market for clean beauty free of parabens, phthalates and other harmful ingredients on Alibaba Groups cross-border e-commerce marketplace Tmall Global. In the U.S., Olay's slice of the growing $20 billion U.S. skincare market declined to 3.5% in 2018the most recent data availablefrom 4.9% in 2014, according to Euromonitor. Click here to download. In fact, Chinese consumers have some particularities that are beneficial and lucrative for cosmetic brands: While in Western countries you will be able to find numerous products according to different types of skin, you will find products for the same type of skin in China, as the majority of the population kind of has the same one. You can also start an official account on the platform, where you will be in touch with the consumers in the Chinese beauty market, posting announcements, special deals, and so on. Chando. IMAGE beauty products have received attention from Real Simple, The Irish Times, New Beauty, Who What Wear, Cosmopolitan, and Health Line, as well as many other publications. Chinese consumers are more than ever paying attention to their appearance and skin. Proud of the success of more than 600 companies from different industries we have helped over 10 years, we know exactly what a certain cosmetics company needs. So, if you are interested or if you have questions about the skincare market in China, do not hesitate to contact us and we will reply within 24 hours. However, there's no conceivable, or reliable way for them to bypass post-market animal testing. . The best platform (apart from WeChat which is almost mandatory for any brand wanting to succeed in China) is Xiaohongshu, or Little Red Book which is often compared to Instagram. Enjoy healthier-looking skin with this 3.4 fl oz deluxe serum pack for $115 (a $144 value). Even though foreign brands tend to be more popular than domestic ones, this success benefits both Chinese and foreign companies. While we acknowledge the complaints listed, the overwhelming majority of people love the brands formulas. Considered the Chinese Google, Baidu is the most popular Chinese search engine and stands as the 5th most consulted website in the world. All Skin Care. IMAGEs plant-derived The MAX stem cell serum stimulates cell production in our skin, creating new, fresh cells for a more youthful appearance. This Image Skincare review has found the following promotions and discounts available on their website: Spin the wheel to win a guaranteed discount: $10 off, free shipping, 10% off, or 5% off. Moreover, the cosmetics industry has also witnessed a surge in demand among men. Even though the world was still in the midst of the pandemic, I said, lets go full force. Being truly cruelty-free involves not testing on animals at any point during production, either by the brand, its suppliers, or any third parties. $40.00 . This happens when the Chinese government removes products from the shelves to test them on animals. Intensely soothe and perk up skin with this brightening 1.0 fl oz product for $52. The brand is already very present on the Asian continent, which represents 19% of its total sales. With a portfolio of more than 20 brands, and a desire tounderstand the Chinese market,the brand has successfully developed an adaptive strategy, placing it as a leader in many areas. This means Simple is also "not cruelty-free" according to our list. my name is Frano Leko from Croatia/Bosnia and Herzegovina and I am directly producer and exporter of ORGANIC Helichrysum Italicum OIL, 100% pure. This is a response from Simple's official Twitter account: "Simple does not test on animals and has not done so for many years. According to the specificities and particularities mentioned earlier, you can focus on the following products: cleanser, lotion, toner, mask, etc. Another important fact that can explain why foreign brands are popular in China is because Chinese consumers tend to be extremely cautious when buying skincare and beauty-related products. Since 2010, the skincare market has registered steady growth, following the rising use of e-commerce platforms and Chinese consumers increasing purchasing power. Do you know if LOral is in the process of going cruelty free? Launched in 2008 by the giant Alibaba, Tmall is mainly focused on big companies. It also involves not selling in China, and not testing on animals where required by law. Baidu is a whole ecosystem of platforms, that is very helpful for building brand awareness and good e-reputation. 7 items. You can balance and cleanse away with a 6.0 fl oz bottle of this product for $32 on Amazon. What is important before entering online marketplaces is to build brand reputation and presence, so that Chinese people, especially younger generation of shoppers will learn about your brand, and know who you are and what values you represent. China: breakdown of skincare market by brand | Statista Any brand that wants to be recognized worldwide as a leader needs to be on the Tmall platform. In order to please Chinese consumers, you can adapt your products according to these criteria. Nea Pantry is a freelance writer living in downtown Toronto. Collagen isnt just in our skin, its also found in our bones, tissues, and tendons. Be careful, foreign apps such as Facebook, Twitter, Instagram, Pinterest, etc are not available in China. Consumers demand for eco-friendly products has also increased these past few years. In my opinion, it's hypocritical for a company to call itself cruelty-free, while willingly selling products in China, where there's a risk of them being tested on rabbits. These behavioral changes allow brands to see several opportunities in the market: Considerations for all cosmetic brands wishing to develop their activities in the Middle Kingdom. I just dont get it. China has embraced the arrival of online commerce and has become a juggernaut in the distribution and development of sales and social commerce platforms. Based out of Florida, the brands products are sold in treatment centers and spas in over 60 countries. Suave is most likely not sold in China, however there was no clear statement made by the brand. If you are interested in finding a Chinese skincare products distributor, we can help you with the search. You can create communities, discussions, you can work with influencers to promote your brand there and many more. New Arrivals. Click here to claim your box. Thus, they need to take care of their skin and hydrate them as much as possible. With more than 900 million Internet users connected to various social platforms, developing its presence and brand image digitally is compulsory for brands wishing to develop in the country. These brands include Dove, Herbal Essences, Aussie, Dermablend, Secret, Simple, Garnier, and Suave. Out of all the brands above, the only brand I was able to add to our cruelty-free list is Dermablend, which is owned by L'Oreal. Thanks! China $87.64 Billion Cosmetics Market Insights & Forecast This channel of distribution has become a lever facilitating purchases for individuals. This is a drinkable supplement that contains a mix of Vitamin C, Vitamin B6, pantothenic acid, collagen peptides, and wheat seed extract. Should we launch in China one day, we will do so in a way that does not require animal testing. The potent YANA daily collagen shots (28 days) help to stimulate collagen production for noticeable improvements. Thus, you can adapt your products to the Chinese market in the following areas: In order to regulate the oil production of their skin (which is one of their priority), you can put ingredients that will reduce the production of oil as well as hydrate the skin. Indeed, during its revolution years, the beauty products market was considered non-existent. The idea was a hit, and now Clinique is one of the best-selling skincare brands in the world. The Christian Dior company owns 40.9% of LVMH. Even though cosmetics and skincare products were at first mainly used by female consumers, male consumers are now more inclined to use cosmetics as part of their daily routine.